Join more than 150+ other facilities around the world and bring the Sufferfest's performance-oriented videos to your indoor cycling studio. As praised in Men's Journal, Daily Mail, Men's Health, Houston Chronicle, Cyclist Magazine, Club Solutions, The Cheat Sheet, Indoor Cycling Instructor Pro, and hundreds of other publications.

  • More than 35 videos with incredible workouts, killer music and amazing storylines
  • Incredibly low monthly fee - run profitable classes in no time
  • Personal support with set-up, PR and marketing
  • Run with an instructor as well as 'virtual' classes to create new opportunities in your timetable
  • The only way to legally show video from major professional bike races like the Tour de France, Giro d'Italia, Paris-Roubaix and countless others

Write us for more information and a free demo video to test out in your studio.  Email:

As featured in

Become an Official Sufferlandrian Embassy

Becoming an Official Sufferlandrian Embassy* is easy and quick. Once you sign up to our incredibly affordable monthly subscription, we’ll provide you with download links to our videos and all the great benefits below.  With our Embassy collection of 35 Climbing, Fitness Test, Speed, Race Simulation, Endurance and Style videos, you’ll always have enough variety to keep your students coming back again and again. You’ll also be able to market yourself as an Officially Licensed Sufferlandrian Embassy. Our team will work with you to help you get the most out of your Sufferfest affiliation. 

What's Included in Our Programme

Extensive Video Library
30 videos and four new releases every year

As a subscriber, you’ll download a library of Sufferfest Group Edition videos. There are currently 35 videos in the collection, with at least four new releases every year. You’ll receive two versions of most videos in the library: one with music and one without (if you prefer to play your own tunes). You’ll also get detailed class profiles so you’ll know the videos and how to teach them better than anyone else.

Sufferfest Brand Materials
Posters, flags, decals and more for your studio.

Let the world know that your studio is Sufferlandrian Embassy. We’ll provide you with a pack of branding materials, both physical and digital, that you can use to market your Sufferfest classes. From flags, to decals to email ideas, we’ll have you ready to build a Sufferlandrian community in your facility.

Marketing Platforms
Events that get more people into your classes.

Whether it’s our ‘Tour of Sufferlandria,’ video premieres or the famous ‘Sufferlandrian National Day’ or our marathon 'Knighthood' challenge we organise exciting and engaging events over the course of the year that you’ll be authorised to use in your studio.

Service and Community
We are here to help you make others suffer.

We pride ourselves on providing the best customer service in the cycling industry. We’ll help you every step of the way in getting The Sufferfest up and running in your facility. We’ll also invite you to our exclusive Facebook group of studios around the world that are using our videos. You’ll be able to share with and learn from other owners and instructors. You’ll also hear firsthand about the latest developments and upcoming projects at The Sufferfest.

Partnerships with the biggest cycling brands in the world

With official endorsement by the world governing body of cycling, the Union Cycliste International, as their Official Training videos, you know The Sufferfest is a brand you can trust. And with partnerships like IMG, the world’s largest sports marketing company, and the ASO, organisers of the Tour de France, we continue to innovate with exciting products that you’ll be proud to share in your studio.

Scenes from a Sufferfest Video Class

We launched one of our newest videos, Nine Hammers, at Melbourne studio Cycle Collective. Here’s what happened.

The world premier of 'The Best Thing in the World' took place in the UK.

What Our Sufferlandrian Embassies Say

“The Sufferfest blends the perfect amount of motivation, guidance, and entertainment to give riders of all levels the ability to challenge themselves and improve their fitness and performance.  We use The Sufferfest videos to help our participants reach their goals by working hard and having fun all at once.”

Neal Henderson
Apex Coaching & Consulting, Rallysport Cycling Studio
Boulder, Colorado, USA

“Week 2 of the programme and a full house! The demand for The Sufferfest is incredible. What a great ride…our clients love it!”

Kathy Brodeur
Climaxx Cycling Studio
St. Catharines, Ontario, Canada

“Our target when we opened our studio was to hit a full class before Christmas. After only two weeks open, we sold out our first class – and it was a Sufferfest class! Race simulation at its best! You will Suffer!”

Indoor Revolution
Braintree, Essex, UK

Materials to Promote the 'Fest at Your Studio

To help you market your new Sufferfest classes, we provide you with a variety of digital graphics for your website, Instagram and Facebook accounts. We’ll also send you large-format printed posters you can hang in your gym/studio as well a a whole bunch of Sufferfest decals for the studio and for your customers.

Images of Our Amazingly Detailed Ride Profiles

Every video we provide comes with an incredibly detailed ride profile for your Instructors. It includes everything you need to know about the video: the storyline running through the video, the races and riders featured, and a second-by-second breakdown of the workout, with explanations of what is happening and Instructor cues that help you lead your class like a true Sufferlandrian Directeur Sportif. Not only that, but we provide each ride profile in two formats: one with a black background if you like to use an iPad during your classes and one with a white background if you prefer to print them out.


Frequently Asked Questions

Do I need an Instructor? How do my classes know what to do?

Yes and no. Sufferfest classes are absolutely incredible when led by an Instructor. Because the video already has the instructions and workout built-in, the Instructor is more free to walk around the class to coach and motivate riders – this creates more Instructor/rider engagement. With our detailed ride profiles, Instructors will also know exactly what to tell the class and when.

Of course, our videos are also completely engaging on their own – and for experienced indoor cyclists an Instructor is not necessary. With this in mind, you can offer Sufferfest classes at your studio at times when you might not normally be able to because of lack of Instructor availability. You can even offer them ‘on-demand’ if you so wish.

What equipment do I need in my studio?

At the very least, you’ll just need a good sound system, projector and a wall to project the videos on to. You’ll also need a room you can make dark. For the best experience, we recommend investing in a very good projector (check with the team who set up your A/V system for advice) and screen to really create an environment that blows your class away.

We’re a cycling club/bike shop and want to use your videos in a group setting. Do we need this license?

Yes. Our individual videos are not permitted for use in ANY group settings.

How long does it take to get set-up?

We can have you up and running in 24 hours. As soon as you sign our contract and pay your first month subscription, you’ll be able to download the videos immediately. We’ll email you our digital graphics and then put the printed posters, decals and flag in the post to you (which will take about 10 days to get to you if you are outside of Australia).

How do I get the videos – are they streaming?

Streaming simply isn’t reliable enough when you’ve got a class fully engaged in a workout – nothing could be worse than having the video stall or stutter! So we provide you with downloads you can store and play on your studio computer.

Is a subscription my only option? What does it cost?

Yes – we only provide this package as part of a subscription, which has a very low monthly or discounted annual fee (and no up-front charges). The cost per year is less than a single indoor bike. Just email and we’ll send you all the details.

What videos are included?

At the moment we have 23 videos included in our Group package and we add four new ones every year. Just email us for the full list.

What bikes do the videos work with? Do we need power-based bikes?

Our videos are not connected to your bikes, so you can use whatever you like – whether that’s a traditional spin bike, turbo trainers, or Wattbikes. As long as you can adjust resistance, you’re good to go as our videos tell your students how hard to work on a 1 to 10 scale of ‘Recommended Perceived Exertion (RPE).’ Of course, if you’re a power-based studio, then all the better – you can use our Rubber Glove video (included in the collection) to test power thresholds with your classes and we provide a worksheet your students can use to map their zones across our RPE scale.

What studios have already signed up?

We’ve only just launched our programme in late October 2014, and already have more than 110 locations around the world. You can see the list of our current Official Embassies right here.

Contact Us To Find Out More

Want to know more about our Officially Licensed Facility programme? Just fill out the form below or send an email to

Try the sufferfest for free

One subscription works across Windows, Mac, iPad and iPhone devices. Try it for free for 7 days. Cancel easily at any time. If you continue, it’s just $10 USD/month or $99 USD/year.

That's it. No games. Just getting faster.