Customised Plans with a money-back guarantee. 

There's nothing like a training plan designed around your personal goals, needs, and life schedule. At SUF Coaching, all of our plans are tailored to your particular needs by our world-class SUF Coaching Team.

We offer two plan options to suit your needs:

  • Basic Customised Plans and
  • Advanced Customised Plans.

A Basic Customised Plan is a great option if you have:

  • Specific weeks, days, or hours when you can or can’t ride.
  • Times when you can only ride indoors or outdoors.
  • Other activities or sports that impact your training.

An Advanced Customised Plan is ideal if you:

  • Want additional interaction with your coach, including fortnightly feedback forms to track your progress.
  • Want a 30-minute, mid-plan followup call with your coach to make any adjustments to the remainder of your plan.







A comprehensive online questionnaire so we can get to know you as an athlete and understand your unique training needs and goals.



A 30-minute consultation with a SUFCoach to understand what you need your plan to do and what kind of schedule will work best for you. 



Add yoga, strength training and mental toughness to your plan at no additional charge.



Delivery of a customised 12-week (16-week for Long Course Tri) training plan via TrainingPeaks within a week of the consultation. 



Opportunity to send an email after your training plan is received to clear up any questions regarding the plan



Feedback questionnaire every two weeks to help your coach review your progress.



A 30-minute mid-plan follow up call with your coach to apply any adjustments to the remainder of the plan.



A money-back guarantee. If you follow one of our customised plans as prescribed and don't see improvements in your Full Frontal results after 12 weeks (or 16 weeks , we'll give you a full refund.




12-Week Cycling $139

12-Week Multi Sport $179



12-Week Cycling $219

12-Week Multi Sport $299

16-Week Full Distance Tri $399



What You Need to Know:

  • We'll need a minimum of 10 days after you purchase your plan to deliver it to you. Keep this in mind if you're training for a specific event.
  • You'll need a free TrainingPeaks account to access your plan. If you don't have one, we can set it up for you. 
  • If you are currently injured, we do not recommend a customised plan until you have received an all clear from your GP.
  • In order to insure proper training progressions while minimizing your risk of injury, please consider the minimum requirements for your respective multisport event. If you do not have the following minimums we can still help you, but we may need to extend your preparation time.
    Sprint Distance: Must be able to swim.
    Olympic Distance: Completed a sprint distance triathlon OR run 5km, ridden 20km, swim 400m in past 12months.
    Half Distance: Completed an olympic distance triathlon OR run 10km, ridden 80km, swim 1000m in past 12months.
    Full Distance: Completed a half ironman distance OR run 16km, ridden 100km, swim 1500m in past 12months.

Basic Customised Plans

Basic Multisport - $179 USD  

 Advanced Customised Plans



Q: I'm a Road / Triathlon  / Mountain Bike / Cyclocross / Duathlon / Xterra / AquaBike  racer. Can you customise a plan for me?

A: As long as your goal is aligns with one of our stock plans, we can do it. That said, if your goal is one for which we don't currently have a stock training plan (e.g, Xterra, Aquabike, etc.), then this service won't work for you.

Q: What disciplines are covered under a multisport plan?

A: Our multisport plans incorporate swim, bike, and run workouts and are designed for athletes who are training for a triathlon, duathlon or aquathon.

Q: What is the minimum age to purchase a customised plan?

A: You must be at least 18 years of age to purchase one of our customised plans.

Q: Do you do plans at beginner, intermediate, and advanced levels even if there aren't plans like that in your standard library?

A: Yes. We'll tailor the volume, make-up and intensity of the plan to your fitness level, the time you have to train, and the goal you have in mind.

Q: What do you take into consideration when you design my custom plan?

A: Through an online questionnaire and 30-minute personal interview, your coach will gather detailed information about you that will help guide the creation of your customised plan, including: your age, gender, weight, goals, past training history, past fitness test result, amount of time you can train per week, type of training you prefer, whether you're doing other sports while you're training with the plan, whether you want to do any cross-training, and any other specific scheduling constraints or preferences you have for the duration of your plan.

Q: Are the plans indoor, outdoor, or both?

A: The plans can include indoor only or a mix of indoor and outdoor (outdoor-only plans are not currently available). Just let us know what you prefer.

Q: Can I manage my plan in The Sufferfest™ app like the stock plans?

A: Not at this time. The initial release of our in-app training plans and calendar doesn't support one-off, customised plans. You will have to manage and follow your plan using TrainingPeaks. If a given workout is meant to be completed with adjusted intensities, you will need to manually adjust the intensity in The Sufferfest™ app before starting the workout.

Q: Can I define how many run / bike / swim / bricks I do per week for the multisport plan?

A: Yes. During the interview with the coach, you can let them know exactly what you do and don't want to do and they'll build that in to help you get the best results possible.

Q: So if I tell you I don't like riding on Tuesdays, have time to do a long ride on Saturdays, would prefer to yoga once a week, am going on holiday for a week during the plan, don't ever want to ride more than four times a week and really, really, really don't ever want to do the Violator can build something for me?

A: We sure can. Whatever is important and possible for you will be taken into account when we customise your plan. But, seriously, who doesn't like Violator?

Q: Can I buy a plan that is shorter than 12 weeks?

A: At the moment, no. We only provide plans that are 12 weeks long. Having said that, if, say, you have an event goal in 5 weeks, we'll build the first 5 weeks of your plan toward that goal and then the remaining weeks based on whatever else you'd like to accomplish, whether that's recovery or starting to build toward something else.

Q: Can I buy a plan that is longer than 12 weeks?

A: Yes, but only as an Advanced Multisport / Full Course Tri Plan, which is 16-weeks long. All other plans are in 12-week blocks. So if you have an event in 18 weeks, we'll build the first 12 weeks with that goal in mind. Then, at the end of that plan, you'll have another call with your coach to design the second 12 weeks, which would have 6 weeks of leading to your event and the rest of the plans based on what you'd like to accomplish after the event.

Q: I really can't plan more than a few weeks out -- is this going to work for me?

A: Probably not. If you think your situation is going to change frequently and you'll need to change your plan often, then you'd be better off with our personal coaching service, launching later this year (see the last question in this FAQ list for more information on that).

Q: Do I need to pay for a Sufferfest App subscription if I get a customised plan?

A: Yes. If you don't have one yet, you can subscribe to The Sufferfest™ App here.

Q: Do I need a premium TrainingPeaks account to use this service?

A: No. A standard, free TrainingPeaks account is fine. If you don't have one yet, we can set one up for you.

Q: Can I follow this plan on Final Surge?

A: No. We can only provide plans via TrainingPeaks.

Q: Can I talk to a coach during the plan?

A: All Advanced Customised Plans include fortnightly update forms sent to your coach and one 30-minute, mid-plan followup to discuss your progress and make any adjustments to your plan. Customised Plans do not include any interaction with your coach apart from the initial 30-minute consultation.

Q: How can I talk to my coach after the plan is over to get feedback on my progress?

A: If you buy another 12-week plan, you can use part of your 30-minute interview to discuss what worked, what didn't, and what you'd like to see in your next plan.

Q: What do I do once the plan is over?

A: Get another customised SUF plan, of course.


    Meet The Coaches

    Neal Henderson, Chief Science Officer of The Sufferfest™ Sports Science Division 

    With over 25 years of experience coaching endurance athletes, Neal is head of The Sufferfest™ Sports Science Division and oversees all of the coaches who create our customised training plans. He served as the Director of the Sports Science Department at the Boulder Center for Sports Medicine (BCSM), during which time he worked with hundreds of elite athletes to develop cutting-edge training and testing methods.

    Neal is an Elite USA Triathlon and USA Cycling certified coach with numerous awards to his name, including the 2007 USA Cycling Developmental Coach of the Year, 2009 USA National Cycling Coach of the Year, and the 2011 Doc Counsilman Coach of the Year—awarded by the United States Olympic Committee (USOC) for the use of science in coaching. In 2017 he was named USA Triathlon Coach of Year.

    Neal has coached some of the biggest names in endurance sports and is the only coach in history to have trained an elite male and female athlete (Rohan Dennis and Evelyn Stevens) to the World Hour Record.

    Under his guidance, Neal’s athletes have won multiple Grand Tour jerseys, Olympic medals, and 47 world and national championship titles—most recently Rohan Dennis' victory in the 2018 UCI ITT World Champs. Read more about Coach Neal Henderson. (Note: Neal is not available to create customised plans).


    Jeff Hoobler, CSCS, KoS

    Jeff Hoobler is a Cycling and Strength coach with over 25 years of experience coaching athletes of all levels, from beginners to world champions. He has a degree in Sports Psychology and Exercise Science from the University of Kansas and is a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association. He is a USAC Level 3 Cycling coach, MAT (Muscle Activation Techniques) therapist, professional bike fitter, and Foundations Training Instructor.

    Jeff’s passion is working with athletes to help them better understand and master the unique demands of their sport. His unique approach integrates his diverse experience, from training ProTour riders to helping master’s athletes with busy schedules compete at an elite level.

    Jeff has a passion for excellence that drives him to help athletes achieve their optimal performance. A competitive athlete himself on the national and international level, Jeff understands the unique demands of balancing life and training. Jeff lives in Boulder, Colorado, with his wife and daughter where he enjoys bike racing, cooking, reading and long rides in the mountains.


     Simon Bennett

    Simon began his athletic career as an elite level swimmer in his home country of Australia. In 2008 Simon came to the U.S. as a professional cyclist and in 2009 was part of an eight-man team that broke the World Record for the fastest RAAM finish. He has been coaching full time since 2010 and is a USA Cycling and USAT Triathlon Level 1 Coach.

    He has coached athletes from beginner to Olympic and World Champions and his athletes have been named to numerous Team USA World Championship and UCI World Cup rosters in both triathlon and cycling. Simon was a podium endurance coach for British Cycling during the last Olympic cycle with six of his athletes winning gold medals on the road and track. His attention to detail, focus on technique, belief in purposed training, and proactive focus on injury prevention helps bring a happy, healthy and well-prepared athlete to the start line to accomplish their goals.


    Spencer Roberts, MS, KoS 

    Spencer Roberts is an exercise physiologist with over 30 years of experience coaching athletes of all ages and levels. Spencer is a personal trainer with diverse expertise and excels at motivating clients to make lasting changes in their lives. Spencer is a competitive age group triathlete and duathlete and competed in the World Duathlon Championships in 1999, 2002, and 2003.

    Spencer and his wife, Stephanie, live in Tucson, Arizona. They have two adult children and 5 dogs.


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