Meet the Director of Strategic Suffering!


Greetings, fellow Sufferlandrians. Have you suffered today? If so, I may be partially responsible. My name is Mac Cassin, and I am the Director of Strategic Suffering at The Sufferfest.

First, a little background. In addition to devising new and painful ways to maximise your Return on Suffering, I’m also one of the coaches at APEX Coaching, the Boulder-based coaching firm founded by Sir Neal Henderson (evil mastermind behind “Blender”,“Nine Hammers”, “The Way Out” and “Violator”, to name a few). I know firsthand what it’s like to be on the receiving end of Neal’s sadistic but results-oriented training methodology, having been personally coached by Neal since I was an aspiring junior racer. During my time working with him he has taken me from a fairly mediocre junior to five collegiate national championships on the track (including the collegiate record for the 4K individual pursuit), the opportunity to represent the USA at the Pan American Track Championships and a spot to race the Team Time Trial at the 2015 UCI World Championships.


But I’m not just a pair of legs. In addition to my experience riding at the elite level I have spent time studying Integrative Physiology at the University of Colorado Boulder. I understand the science behind different training philosophies and can separate fact from I-read-it-on-the-internet fiction. I joined the team at APEX in 2015, focusing on helping Masters riders and racers with limited time get the most out of their training. You could say that I specialise in maximising Return on Suffering. My favourite Sufferfest video is The Omnium, having raced a few of these on the track. (The Sufferfest version is harder!)

With the release of The Sufferfest Training Centre App, The Sufferfest has evolved from producer of the best indoor cycling videos to a comprehensive training platform for time-crunched athletes. APEX Coaching is proud to be a part of this evolution. Neal and I worked closely with the Minions to develop a full array of resources you won’t find anywhere else, including a library of detailed, easy-to-follow training plans for cyclists of all disciplines and skill levels. These 10-week and 3-week training plans (now available free to all subscribers to The Sufferfest Training Centre App) integrate Sufferfest workouts, outdoor rides, skills ‘n’ drills, and off-the-bike training to address the needs of the complete athlete. Beyond these training plans, I will also produce a series of articles designed to, you guessed it, maximise your Return on Suffering. We’ll be delving into a range of training topics that will help you take your riding to the next level, and give you a better understanding of the ‘why’ behind the workouts and training methodologies.


My hope is that this becomes a conversation between me and those of you out there in Sufferlandria. Ultimately, you’re the reason why we’re doing this—all of you Suffering in the solitude of your Torture Chambers or in one of our Embassies. It’s about your journey to be better, stronger, more confident tomorrow than you are today. We’re here to help you achieve your fitness goals, whether that means setting a personal best up your local climb or standing on the top of the podium. If there’s content you’d like to see or questions you have, let us know. As The Sufferfest Training Centre app continues to develop and the community of Sufferlandrians continues to grow (despite the efforts of Couchlandria), we’ll be with you every step of the way. The only thing you have to do is Suffer.



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