Why We Changed Our Prices

A Message from David McQuillen, Chief Suffering Officer at The Sufferfest


(Grabs a double shot of lactic acid.)
(Downs it in one go.)
(Puts glass down and looks you straight in the eye.)

Hi guys. Let’s get it out of the way right away: We’re raising our prices from 1 Feb 2020.

A monthly subscription to The Sufferfest will go from $12.99 to $14.99 and an annual subscription from $99 to $129. If you started a free trial after 16 January, the new price structure will apply to you.

Whew. There we are. Announcing a price increase is never an easy thing for me to do, but I wanted to give you a heads up before we actually do it. Now let’s talk about why.

Over the past year, we’ve brought you more SUF videos, yoga, GCN videos, NoVids and, of course, an entirely new in-app calendar and training plan capability which is only going to get better and better in the months ahead. We’ve also hired more staff and established our own Sports Science Division, a unique - but critical - feature of our organisation.

This increase will allow us to invest in more and better: more content - including new categories that we don’t currently have in the app - as well as improved sports science, new functionality and additional platforms (Android and AppleTV are being worked on right now). We have an incredible pipeline of things that we want to build and which we know you’ll love.

At these new prices, we believe that The Sufferfest provides tremendous value and is well worth the investment. Not only that, but when we do make the transition to the new prices, we’re going to have a special offer for those who switch to annual at the new price (which still works out to just $10.75 a month). I won’t say more about it now, but stay tuned for my message on the 1st of Feb.

Thanks so much for your support and continued residence in Sufferlandria. We’re committed to helping you become more than faster.

(Orders another round of Lactic Acid shooters.)


David McQuillen, Chief Suffering Officer

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