The Sufferfest is going APP-ONLY and here's why...

Sufferlandrians - if you haven't yet subscribed to our app, you're going to want to soon. Aside from dramatically changing your visits to Sufferlandria by allowing you to train to power (or 'virtual power'), cadence and heart rate targets based on your current fitness, here are a few reasons why you'll want to sign up:

  1. Our WINDOWS (!) app launching on October 7th.
  2. A single subscription gives you access across your iPhone, iPad, Mac and Windows machines.
  3. Fitness Equipment Control (FE-C) is in beta testing and will be implemented shortly.
  4. FIVE new videos launching in the app ONLY on October 7th. They are The Omnium (50 minutes simulating the track races in the Omnium), Thin Air (60 minutes - with a 40 min climb), Igniter (20 minute warm-up based on British Cycling's warm-up routine), Open: 30 and Open: 60 (two 'free' rides of 30 and 60 minutes so you can just ride tempo while watching the un-cut on-board camera footage from Col Collective or from within the Tour of Switzerland). You won't be able to buy these for download. I'll explain why further down.
  5. Fitness Equipment Control (FE-C) launching in a matter of weeks if not days so you can control your smart trainer. It already works great with the Wahoo KICKR and KICKR Snap!
  6. It will still be only $10/USD a month. That's about three cups of coffee or a few spare inner tubes. Not a bad deal for a service that supports and nurtures your inner BADASS.

And starting in November, we'll be:

  1. Providing free access to 10 and 3 week training plans.
  2. Adding entirely new content that will complement your cycling training. Can't tell you what it is yet, but it's going to give you a whole new arsenal of tools to blow non-Sufferlandrians away.

All of this on top of a beautiful, easy-to-use design, sharing to Strava, TrainingPeaks, etc. and a full record of all your workouts. It's absolutely the most easy, hassle-free to use The Sufferfest videos to train effectively (no more trying to synch workouts and videos!). I'm really, really excited about what we're working to provide to you guys and hope you give it a try (it is free for seven days).

You can get the app here:

Now, before you go any further, here's a quick FAQ:

  • Subscribers without internet in their bike torture chambers (or the hurt locker where they do all their Suffering) will be able to download and store the video workouts to their device or PC - as many as can fit and as long as you have a valid subscription. This means you can suffer ANYWHERE - there are even Sufferlandrians on submarines!
  • You can export and share your workout file directly to Strava, TrainingPeaks, Facebook, Twitter and as an activity file (in .TCX form) sent to your email.
  • You can train with the app using ANY indoor cycling set up - from the basic trainer all the way up to 'smart' trainers. If you do not want to connect your devices you can disable the target fields and SUFFER old skool using RPE. If you have a fancy trainer or power meter you can connect those too! So many ways to SUFFER!
  • ANDROID... *sigh*... Android devices and their near-infinite variety of screen sizes are very complex to design for. Furthermore, though Android devices are a large part of the market, they represent a small overall portion of our app subscribers. We've had to make a tough call to prioritse the Windows release, but we are looking at an Android app in Q1 2017.
  • We've been building a full knowledge base to help Sufferlandrians troubleshoot common problems. Check out our Help Centre.
  • We have an extensive feature roadmap for the app, with many already in the pipeline and more under consideration.
  • We're keen to be responsive to implementing more features, adding your trainers virtual power curve and we want to hear your constructive feedback (even the angry-constructive kind!). Myself, Sir Jared, Sir Reid, Sir Aaron and the rest of the team are standing by to help with your needs. EMAIL US: 

Here's how the app works on a Mac (with very similar functionality on iOS devices and the Windows version):


The Sufferfest App Demo for Mac computers from The Sufferfest on Vimeo.

So, why are we going 'app only' with our new videos? There are a few reasons, but three in particular stand out.

Firstly, we strongly believe that this app is the best way to deliver enterPAINing and uniquely Sufferlandrian experiences. Quicker video downloads, seamless integration of video and data, an excellent platform for creating and delivering more content - the app is elegant, it's dynamic and it allows us to help you SUFFER better. You know we're all about that!

Secondly, we are the only player in the market that doesn't have a subscription model. For the long-term viability of The Sufferfest, we need to move to that model in order to survive. Although some of you who have Suffered at the hands of a particularly brutal Revolver session would surely like to see the 'fest six feet under, I imagine most of you would like to see us survive.

Finally - piracy. This has become an ever greater problem and we estimate that 25% of our business is being lost to pirated/shared videos. We're constantly chasing torrent sites that are giving our videos away for free, forums where people (clearly not real Sufferlandrians!) are sharing the vids, etc. We can't keep going on that way. I know that going app only isn't going to please everyone, but we're working incredibly hard to create enough value in our app that even if you have all the videos, you'll find it compelling enough to come over and Suffer there (and you'll be amazed at how it changes your training.)

Yours in Suffering, David McQuillen

PS - Here's what we have in store for you in October...

THIN AIR: A brutal 40 minute climb with surges, steep ramps and the shark!

The Sufferfest: Thin Air: Sample Footage from The Sufferfest on Vimeo.

THE OMNIUM: Two days and six track cycling events condensed into a chaotic 50 minutes!

The Sufferfest: The Omnium: Sample from The Sufferfest on Vimeo.

IGNITER: A 20-minute warm up to fire up for an event and unleash your inner Sufferlandrian.

The Sufferfest: Igniter: Playing at Sufferlandrian Embassies & The Sufferfest App (from 7 October) from The Sufferfest on Vimeo.



David McQuillen
David McQuillen


9 Responses


October 25, 2016

@ Ryan -

More endurance and tempo training (base fitness) videos?!

We couldn’t agree more! We are developing more as we speak, and will continue to use the footage provided by The Col Collective. No release dates firmed up just yet, but we’re aiming for mid-January or so.

Thanks for your comment – HAPPY SUFFERING!
(And don’t burn out, that’s no fun.)

- Jared, Minion of Propaganda


October 22, 2016

I already own all the videos you have available for download and use them regularly and am really looking forward to using the app this winter, but I have a suggestion. I would really like to see some more base, endurance, and sweet spot training workouts especially when following an indoor training plan. Every indoor training session cannot be high intensity for me…I just get burned out.

S Nelson
S Nelson

September 03, 2016

I believe the App is the way to move forward. I have stopped using the Sufferfest Videos in favor of Zwift, due to the on screen metrics and workouts. I have tried playing the Sufferfest videos and Zwift at the same time and it is a bit confusing. I am looking forward to being able to use the Window’s version of Sufferfest with the power, HR and Cadence on screen, with the correct targets. Having an absolute Watt target on screen rather than the need to decide what a 7.5 effort is will be extremely helpful.


September 02, 2016

What Joe said.

And +1 for more like To Get To The Other Side/The Way Out, I really enjoyed those.
Oh and I loved the mountain scenery, it inspired me to sign up for Raid Pyrenean!

Matt B
Matt B

August 30, 2016

Fully understand your changing your business model especially as you need to protect your products and income stream. Obvious question but will there be any discount for paying for a full year in advance?


August 27, 2016

Looking forward to giving this a go, particularly Thin Air! Looks beautifully painful! Will be happy to subscribe if it means that Sufferfest can continue to develop great videos, software and training plans – though it stings a bit that I’ve bought most of the videos when I should have just subscribed In the first place :) don’t suppose you’re offering a discount for those of us who’ve already invested in the downloads? Ta


August 27, 2016

Fair enough!

Always wanted to try the mashups anyway! How about some kind of dynamic mashup? Where you could select what kind of zones you want to work and the approximate duration and the app could generate a workout AND the chopped up video to match? You could play some kind of sound affect (gunshot or vinyl record being spun back etc ) to make the music change less jarring!

Will we also be able to change percentage of effort like trainneroad?

Any chance of integration/partnership with zwift?


August 27, 2016

I get the need to move to a subscription model. I would like to see more ability to do sweet spot training, though, it I’m going to commit to a subscription. The Way Out is great, and we need some more like this.

S Johnson
S Johnson

August 27, 2016

I’m really looking forward to (dreading) the Windows App. Is there a reason for delaying the Training Plans until November, it would be great if they were available from launch? Thanks

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