The Sufferfest is going APP-ONLY and here's why...

So, why are we going 'app only' with our videos? Why are we running the Tour of Sufferlandria on the app? There are a few reasons, but three in particular stand out.

Firstly, we strongly believe that this app is the best way to deliver enterPAINing and uniquely Sufferlandrian experiences. Quicker video downloads, seamless integration of video and data, an excellent platform for creating and delivering more unique and useful content that transcends our current video library - like our yoga videos, training plans, and much, much more to come. The app is elegant, it's dynamic and it allows us to help you SUFFER better. Once you ride a Sufferfest video with the app, you'll never go back to doing stand alone videos.

Secondly, we are the only player in the market that doesn't have a subscription model. Downloads are dead and they're certainly no way at all to build a business for the future. Even our rights-holders (the people who we license the footage off) were concerned about the future of our business. For the long-term viability of The Sufferfest, we had to move to a subscription model in order to survive. Although some of you who have Suffered at the hands of a particularly brutal Revolver session would surely like to see the 'fest six feet under, I imagine most of you would like to see us survive.

Finally - piracy. This has become an ever greater problem and we estimate that 25% of our business is being lost to pirated/shared videos. We're constantly chasing torrent sites that are giving our videos away for free, forums where people (clearly not real Sufferlandrians!) are sharing the vids, etc. In fact, since releasing the app, we've had countless people come forward and say that they got the videos from a friend -- the problem was even worse than we thought. We can't keep going on that way.

Those of you who have bought many of our videos, have supported us in the past and want to continue to buy downloadable videos might feel let down by this shift. If this is you, I can only thank you for your past support and ask you to please continue to support us. The app is available on Windows computers, Mac Computers, iPads and iPhones. We don't want to 'leave you behind,' but we would be left for dead if we stayed with the download model.

We're also not asking you to just pay money for something you already have (the videos). We are working incredibly hard to create enough value in our app that even if you have all the videos, you'll find it compelling enough to come over and Suffer there (and you'll be amazed at how it changes your training.) For just $10/month, you have access to 37 Sufferfest videos (streaming or downloaded), 20 yoga videos, 10 training plans, device connection for smart training (or just train standalone if you wish), sharing to social platforms and more. You can cancel at anytime...so training for, say, 3 months with The Sufferfest App would only cost you $30 USD.

So many who were skeptical have now joined the thousands who are using the app and love the experience. They would never go back to downloads and I hope you give the app a chance.

Yours in Suffering, David McQuillen, Chief Suffering Officer

 

The Sufferfest App Demo for Mac computers from The Sufferfest on Vimeo.

PS - Here's a few samples from our newest videos...

The Sufferfest: Thin Air: Sample Footage from The Sufferfest on Vimeo.

THE OMNIUM: Two days and six track cycling events condensed into a chaotic 50 minutes!

The Sufferfest: The Omnium: Sample from The Sufferfest on Vimeo.

IGNITER: A 20-minute warm up to fire up for an event and unleash your inner Sufferlandrian.

The Sufferfest: Igniter: Playing at Sufferlandrian Embassies & The Sufferfest App (from 7 October) from The Sufferfest on Vimeo.

 

 


David McQuillen
David McQuillen

Author



13 Responses

Geof
Geof

January 09, 2017

As a newbie to SL, I’m really enjoying these evil vids. However, as a mountain guy, any poss of seeing a few MTB footage videos? The others are great, but some nasty dirt rides would be cool!!

Jared McClintock
Jared McClintock

January 05, 2017

@ Alex – We’re hoping to have an Android app for 2017.

Alex
Alex

January 04, 2017

When will the android app be available?

Ryan
Ryan

October 26, 2016

Thanks a lot for responding, Jared! As soon as my new ipad shows up I’m getting the app…I can’t wait for all the new ways to suffer.

Jared
Jared

October 25, 2016

@ Ryan -

More endurance and tempo training (base fitness) videos?!

We couldn’t agree more! We are developing more as we speak, and will continue to use the footage provided by The Col Collective. No release dates firmed up just yet, but we’re aiming for mid-January or so.

Thanks for your comment – HAPPY SUFFERING!
(And don’t burn out, that’s no fun.)

- Jared, Minion of Propaganda

Ryan
Ryan

October 22, 2016

I already own all the videos you have available for download and use them regularly and am really looking forward to using the app this winter, but I have a suggestion. I would really like to see some more base, endurance, and sweet spot training workouts especially when following an indoor training plan. Every indoor training session cannot be high intensity for me…I just get burned out.

S Nelson
S Nelson

September 03, 2016

I believe the App is the way to move forward. I have stopped using the Sufferfest Videos in favor of Zwift, due to the on screen metrics and workouts. I have tried playing the Sufferfest videos and Zwift at the same time and it is a bit confusing. I am looking forward to being able to use the Window’s version of Sufferfest with the power, HR and Cadence on screen, with the correct targets. Having an absolute Watt target on screen rather than the need to decide what a 7.5 effort is will be extremely helpful.

Shewey
Shewey

September 02, 2016

What Joe said.

And +1 for more like To Get To The Other Side/The Way Out, I really enjoyed those.
Oh and I loved the mountain scenery, it inspired me to sign up for Raid Pyrenean!

Matt B
Matt B

August 30, 2016

Fully understand your changing your business model especially as you need to protect your products and income stream. Obvious question but will there be any discount for paying for a full year in advance?

Joe
Joe

August 27, 2016

Looking forward to giving this a go, particularly Thin Air! Looks beautifully painful! Will be happy to subscribe if it means that Sufferfest can continue to develop great videos, software and training plans – though it stings a bit that I’ve bought most of the videos when I should have just subscribed In the first place :) don’t suppose you’re offering a discount for those of us who’ve already invested in the downloads? Ta

Damo
Damo

August 27, 2016

Fair enough!

Always wanted to try the mashups anyway! How about some kind of dynamic mashup? Where you could select what kind of zones you want to work and the approximate duration and the app could generate a workout AND the chopped up video to match? You could play some kind of sound affect (gunshot or vinyl record being spun back etc ) to make the music change less jarring!

Will we also be able to change percentage of effort like trainneroad?

Any chance of integration/partnership with zwift?

Buckaroo
Buckaroo

August 27, 2016

I get the need to move to a subscription model. I would like to see more ability to do sweet spot training, though, it I’m going to commit to a subscription. The Way Out is great, and we need some more like this.

S Johnson
S Johnson

August 27, 2016

I’m really looking forward to (dreading) the Windows App. Is there a reason for delaying the Training Plans until November, it would be great if they were available from launch? Thanks

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