The Sufferfest is going APP-ONLY and here's why...
So, why are we going 'app only' with our videos? Why are we running the Tour of Sufferlandria on the app? There are a few reasons, but three in particular stand out.
Firstly, we strongly believe that this app is the best way to deliver enterPAINing and uniquely Sufferlandrian experiences. Quicker video downloads, seamless integration of video and data, an excellent platform for creating and delivering more unique and useful content that transcends our current video library - like our yoga videos, training plans, and much, much more to come. The app is elegant, it's dynamic and it allows us to help you SUFFER better. Once you ride a Sufferfest video with the app, you'll never go back to doing stand alone videos.
Secondly, we are the only player in the market that doesn't have a subscription model. Downloads are dead and they're certainly no way at all to build a business for the future. Even our rights-holders (the people who we license the footage off) were concerned about the future of our business. For the long-term viability of The Sufferfest, we had to move to a subscription model in order to survive. Although some of you who have Suffered at the hands of a particularly brutal Revolver session would surely like to see the 'fest six feet under, I imagine most of you would like to see us survive.
Finally - piracy. This has become an ever greater problem and we estimate that 25% of our business is being lost to pirated/shared videos. We're constantly chasing torrent sites that are giving our videos away for free, forums where people (clearly not real Sufferlandrians!) are sharing the vids, etc. In fact, since releasing the app, we've had countless people come forward and say that they got the videos from a friend -- the problem was even worse than we thought. We can't keep going on that way.
Those of you who have bought many of our videos, have supported us in the past and want to continue to buy downloadable videos might feel let down by this shift. If this is you, I can only thank you for your past support and ask you to please continue to support us. The app is available on Windows computers, Mac Computers, iPads and iPhones. We don't want to 'leave you behind,' but we would be left for dead if we stayed with the download model.
We're also not asking you to just pay money for something you already have (the videos). We are working incredibly hard to create enough value in our app that even if you have all the videos, you'll find it compelling enough to come over and Suffer there (and you'll be amazed at how it changes your training.) For just $10/month, you have access to 37 Sufferfest videos (streaming or downloaded), 20 yoga videos, 10 training plans, device connection for smart training (or just train standalone if you wish), sharing to social platforms and more. You can cancel at anytime...so training for, say, 3 months with The Sufferfest App would only cost you $30 USD.
So many who were skeptical have now joined the thousands who are using the app and love the experience. They would never go back to downloads and I hope you give the app a chance.
- Yours in Suffering, David McQuillen, Chief Suffering Officer
PS - Here's a few samples from our newest videos...
THE OMNIUM: Two days and six track cycling events condensed into a chaotic 50 minutes!
IGNITER: A 20-minute warm up to fire up for an event and unleash your inner Sufferlandrian.