The Sufferfest: first major sponsor for the UCI Women's World Cup 2014!
With our goal of making EVERYBODY SUFFER, we are proud to announce that we are the FIRST major sponsor of the UCI Women's World Cup. This is a huge financial commitment for us -- but we truly believe in the sport and want to do what we can to get the momentum going. Hopefully some of the 'big' cycling companies will start to come on board. The official press release by the UCI is here, while articles about our ground-breaking sponsorship appeared on Sky Sports, SBS Cycling Central, Road.cc, Total Women's Cycling and Inside the Games.
To celebrate, we're offering 15% off all of our videos that feature women's pro cycling. These are KILLER workouts with amazing footage. Sugar and spice? More like PAIN, MISERY and AGONY!