The recipe is simple. Pain, misery and agony leads to honour, glory and VICTORY. That's why the world's best coaches have their athletes continue to ride indoors throughout the summer.

We spoke to Experts in Suffering and asked them to share their thoughts on why #SUFFER365 - the idea of using our structured, high-intensity workouts throughout the year - is a critical ingredient to becoming a TOTAL BADASS.

  • Colin Sturgess: Training indoors is a great way to get a specific workout done without interruptions from traffic, stop-signs and the like. It’s also a safe way for less experienced cyclists and youngsters to train without the dangers of the open road.
  • Breeze Brown: Training indoors is best not only for the physical training benefit, but also to help you understand what you are capable of accomplishing.
  • Grant Holicky: Workouts require some degree of exactness to get the intended training benefits. There is nowhere to hide on the trainer and we get that exactness. Training specificity is never more important during race season, which often runs from spring through autumn.
  • Breeze Brown: The Sufferfest Videos are a fun, yet very challenging way to stay motivated and get in your targeted training.  Unlike jumping on the trainer and just riding, the videos incorporate a “real life” race setting which helps to encourage, challenge and push you to places you couldn’t or rather wouldn’t go otherwise.
  • Alasdair Garnett: The Sufferfest has a large library of workouts I can pick and choose various sessions that meet the requirements for improving speed, power, climbing, endurance and form. I can also closely monitor an athletes progress and get them in the best possible condition for their goal events.
  • Colin Sturgess: Nothing beats following a structured and exciting work-out on the screen in front of you! It’s particularly useful for riders that are short on time.
  • Grant Holicky: Using certain videos allows me to simulate the pain and suffering of a real race setting. Race day doesn't care if you are at 110% or 120% of a power zone, but you need to be at 100% effort. Forcing my athletes to that spot before the first race of the season can be extremely valuable.
  • Breeze Brown: Angels is a good physical and mental workout.  It kind of forces you into being comfortable with being uncomfortable
  • David Davis: Rubber Glove. As an exercise scientist and conditioning coach, I love to test the progression of my athlete's performance.
  • Chris Soper: Revolver. I love analysing session data and it’s always good to see an athlete’s approach to the session.
  • Grant Holicky: The Best Thing in the World...well, because I designed it and its right up my alley physiologically. It requires physical and mental strength to drive through the race simulation.
  • Colin Sturgess: Fight Club! I liken it to my days racing as a pro in Belgian semi-classics and kermesses; constant attacking, some short-sharp-shocks, some threshold stuff.
  • Alasdair Garnett: Revolver because of the simplicity and brutality of doing 15* one minute intervals as hard as possible.


Grant Holicky is the Head Cyclocross and Swim Coach at Apex Coaching and the Aquatics Director at RallySport Health and Fitness both in Boulder, CO. Grant is a former collegiate swimmer and professional triathlete and now an avid masters road and cyclocross racer. He has been coaching swimming, cycling and multisport in some capacity for the past 20 years. Grant is a member of the USA Swimming national team and the Director Sportif of EVOL Elite Racing in Boulder, CO. 

Colin Sturgess is the 1989 World professional pursuit Champion, 1990 British National professional road race Champion, Commonwealth Games medallist, Olympic finalist, 18 times National champion, British National Record holder at: 1000m, 3000m, 4000m, 5000m, Team Pursuit, 10m TT. Colin is also winemaker – he's know to make a killer Chardonnay! Colin Sturgess is a coach at Dig Deep Coaching.

Breeze Brown is a registered dietician with a Masters Degree in Food Science and Human Nutrition. She is a cycling instructor at RallySport and at Boulder Center for Sports Medicine where she leads women-only Sufferfest classes. Breeze launched Breeze Bars in 2009 and has grown from a kitched-sized operation to one with a network of 100 retailers. Follow Breeze Bars on Twitter and on Facebook.

Chris Soper is the owner of Soper Performance Coaching and a qualified British Cycling Level 3 Road & Time Trial Coach. Soper Performance Coaching offers personalised cycling coaching designed around the goals of the athlete, as well as power and heart rate testing, nutritional advice, sports psychology and goal setting and anti-doping information. Check out Soper Performance Coaching on Facebook.

Alasdair Garnett is the cycling coach (and joint owner with his wife Gretha) at The Practice which is a high performance and rehabilitation facility based in Linden, Johannesburg.  He has won several national Road Cycling titles and is now a certified UCI and TrainingPeaks Coach. Alasdair coaches’ athletes on all levels from those competing in their first race to those aiming to secure a national titles.

David Davis has a BS in Kinesiology: Exercise and Movement Science from the University of Wisconsin-Madison, is an NSCA-Certified Strength and Conditioning Specialist (CSCS), ACSM-Certified Personal Trainer (CPT), ACSM-Exercise is Medicine (EIM) credential, USA Cycling Certified Coach and Race Official. He runs D2 Performance Fitness and Sports Performance and has coached athletes since 2005. Follow DD on Twitter & Facebook or visit his website. 


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