Let there be no mistaking it. They are Suffering on your wheel because you are a Sufferlandrian. While your legs churn mercilessly, they will stare and memorise the IWBMATTKYT mantra. The desperate realisation they will be dropped sets in. You’ll not likely remember them, as they are just another in the thousands you leave behind, but they will never forget you.

  • Produced by cult cycling brand Apres Velo
  • Classic, long length sock.
  • Perfect match with our kit in the Sufferlandrian National Colours of red, white and black.
  • Bold IWBMATTKYT down the back and the shield from our National Coat of Arms running across the top of the foot.
  • High-tech fabrication helps ensure compression benefits with a fabric of 54% Coolmax , 21% Polypropylene, 11% Polyamide, 8% Elastane  and 6% Polypropylene siltex.


Length of foot Size
25-27 cm/9.8-10.6 in 5-7
28-30 cm/11-11.8 in 8-10 
31-33 cm/12.2-12.9 in 11-13

Collections: Riding Gear

Category: socks

Related Items

Buy All 23 Cycling Videos

Our best value package! Save a whopping $55 and get ALL 23 of our cycling videos for $229.99 USD instead of $284!! You’ll have everything from longer threshold efforts to super, high-intensity short intervals...including our new videos, The Best Thing in the World, To Get to the Other Side and Do As You're Told.

View product >>