$ 14.99 USD
Let there be no mistaking it. They are Suffering on your wheel because you are a Sufferlandrian. While your legs churn mercilessly, they will stare and memorise the IWBMATTKYT mantra. The desperate realisation they will be dropped sets in. You’ll not likely remember them, as they are just another in the thousands you leave behind, but they will never forget you.
|Length of foot||Size|
|25-27 cm/9.8-10.6 in||5-7|
|28-30 cm/11-11.8 in||8-10|
|31-33 cm/12.2-12.9 in||11-13|
$ 34.99 USD
This sound familar? You start an indoor cycling session in a regular cycling jersey. Within minutes you’ve fully unzipped it and shortly after that you remove it. And the ‘bibshorts...
$ 79.99 USD
You needn’t say how you’ve been training. The design of our Sufferlandrian National Team jersey speaks for itself. Our national motto: IWBMATTKYT makes a discreet statement on the left chest...
$ 59.99 USD $ 84.99 USD
Our bibshorts are black, with white sides and a red back. ‘The Sufferfest’ features on the sides and the Bleeding Eyes on the back serves as a mirror to the...
Our best value package! Save a whopping $55 and get ALL 23 of our cycling videos for $229.99 USD instead of $284!! You’ll have everything from longer threshold efforts to super, high-intensity short intervals...including our new videos, The Best Thing in the World, To Get to the Other Side and Do As You're Told.